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Paying attention to the buzz: How a positive online fingerprint has become critical to brand survival | Financial Post

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
by Hollie Shaw

Bad reputations are tough to rehabilitate, particularly in the profligate era of information-sharing through social media.

http://business.financialpost.com/2014/05/01/paying-attention-to-the-buzz-how-a-positive-online-fingerprint-has-become-critical-to-brand-survival/
 

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